Select the perfect font text for your custom products – We offer many different fonts and
Set your process for selecting the right typeface font text for your logo design.Have the perfect logo design? Now how about the font face? Learn how to select a logo font for your brand with these great tips!
When a font textis to be selected for a logo there are a few suggestions to keep in mind so don’t select the first font you find.
Most people won’t pore over your logo. You want to make sure that the font that you choose is not difficult to read.
Tips to Designing Memorable Font Text Logo and product designs
Common Mistakes to Avoid in Choosing a Font for your Logo
Graphic designer’s know the secret to a great logo is finding the perfect font text. The tricky part is there are millions of them out there. So how do you know which is right for you? Sometimes it’s easier to focus on what’s wrong. Here are 5 common font errors, and how to avoid them.
- Standard font text:
If you’ve chosen a font that comes standard on your Word processing program it’s probably too common for most logos. Dare to step outside the box and look for something more original to represent your business. There are dozens for font websites out there with great tools for helping you choose a font that fits.
- Catchy font text trends:
Just like dirty undies, font text need to be changed if they aren’t catching anyones attention. text follow the time of the day. That’s fine for an ad that will disappear with yesterday’s news, but not so great for a logo that will brand you for life. If you tie your business image to a font or style the gets over-used your brand will look cheap and dated in no time.
- Delicate Fonts:
Swirls, distressed type and even thin serifs may look great on your signage or company t-shirts, but lose quality and visibility when sized to fit your address labels. Try to take all the possible uses of your logo into consideration when selecting a font. If you’ll need embroidered logowear, a detailed delicate font will not reproduce well.
- Font Spacing:
Kerning, also known as the space between letters, is a tricky craft any good designer will learn to master. But everyone should beware of it’s pitfalls, If the ‘Y’ on the end of your logo appears to be hanging on for dear life, or there’s a river of white space running between your ‘W’ and ‘A’ you better tighten it up. Kerning is a good designer’s secret weapon. And a D.I.Y. nightmare. But it can be done. Here’s a handy article that shows examples of good & bad kerning. And believe me, it’s the tell-tale mark of a well-designed logo.
- Disconnected Fonts:
If you think of fonts as having a personality, look for ones that suit you and your business. If you’re a rock band, a bold jagged-edge grunge type would be logical. The same typeface for a retirement village might be a bit alarming to future clients. Check out these hilarious examples of font choices gone wrong.
Just remember, your company logo is a screaming billboard of who you are, and what you do. If you want it to scream, “I’m a professional, I take pride in my image and I will do the same for you,” then be sure you apply that same approach to your logo design. This is one area where seeking the advice of a professional might be a good idea. Even if it’s just for feedback, or to tweek the work you’ve done on your own. After all, you wouldn’t give yourself a facelift…would you?