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Promotional products are powerful weapons in your marketing arsenal. Some of the proven uses for ad specialty items include:
Another thing that can be counted as an advantage is that they are used everyday. Drinking coffee is not seasonal; in fact people drink coffee no matter what the season. Unlike other promotional items that have limited use, personalized travel mugs can be used for a long time. Furthermore, size wouldn’t be a problem since any size will do. Compared with a shirt, giving away personalized businesss is safe because you do not have to worry about the size.
Decide which option to use customized coffee mugs as a give away, aside from the design or logo, you have to think about the kind of material that you want to use. There are a variety of materials to choose from. The material that you will use should coincide with the image that you want your company to project. As an example, if you want people to think of your company as powerful you can use metal cups. Aside from projecting a powerful image, it also connotes a sophisticated and professional image. Another example is using a wrong material for the image that you want others to perceive. Like using metal mugs with a company name like Flower Bed Town. This name would be more suited to a ceramic mug since a ceramic mug would imply affection and it is more personal. Since the company is in the business of selling flowers, flowers are usually considered feminine so it will be more appropriate if ceramic coffee mugs are used. Another feeling associated with it is warmness, so it would be absurd to use a material that implies coldness. Lastly, when plastic mug is used it means that your business is flexible. It shows that anybody can use pad printing for business and promo means.
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Student Credit Card ReviewHow Promotional Products Can be Used to Help Your CompanyBy Jill HarnessFOLLOW USSHARE
You may be considering promotional products, but wonder how they can help your company. Believe it or not, these tiny little investments can often provide you with a better return on your investment than billboards or bench ads in the community. Sure ads like billboards may be noticed as people are driving around town, but they are much more expensive than a giveaway item and will only appear in one place, where promotional products can travel around from place to place. In fact, promotional products can help your company in a number of ways you may have never thought of. Here are a few ideas of how these giveaways can help promote your company:
Getting passed along. Items like pens or pencils are tiny investments, but the reality is that they are seen on a regular basis and often passed along to people who would never have heard of your company otherwise. Most businesses are going to make pens and pencils available to their customers and when they are accidentally removed from your premise, wouldn’t you rather they help promote your business to everyone who uses them?
Daily reminders. Some things, like desk calendars and chip clips may not ever leave the possession of the person you gave them to, but they can be seen every day by that potential customer. This is a great way to subtlety send your message on a regular basis.
Walking billboards. Ever wonder why so many companies give away tee shirts and hats? It’s a double promotion. The person wearing your shirt or cap will think about your business when they put them on and then everyone who sees them throughout the day will be reminded of your services as well. Can you ask for a better low-cost investment?
Local goodwill. Consider giving away low-cost items at a community even in
exchange for a mention as a sponsor. This will result in potential customers getting your promotional products for future use. Overall goodwill towards your company gets your neighbors thinking about how great it was of you to have provided free items at the event.
Corporate gifts. If you have higher-end clientele, a simple tee shirt may not cut it, but a gourmet gift set or a stunning desk accessory may impress your potential client and leave a lasting impression in his or her memory.
Employee rewards. Not all promotional products need to be used for advertising. You can also provide employee incentives and small reminders at your company parties with these items. It’s always good to remember that a happy employee is a productive employee and just because you have a small business doesn’t mean you can’t afford to reward your employees from time to time.
Now that you’ve got some ideas as to why you should purchase promotional products, be sure to read our reviews on the best promotional products stores and our other resource article about Choosing The Right Promotional Products For Your Needs.
A business card is your lifeline to customers and one of the most basic – and useful – marketing tools on the planet. It really can play a big role in helping you gain, or lose the interest of a potential customer. Your card represents you when you are no longer there, or many even be the “face” of you and your business to people who’ve never met you. You need a well-designed card that conveys the proper image and information about your business. And it has to be concise. An effective card can:
Attract new customers
Increase repeat business
Inspire customer loyalty
Establish name recognition
Improve client relations
Reactivate old accounts
Support sales by dealers
Create a good reputation
Solidify corporate identity
Motive sales staff
Commemorate special events
Build an image
Promote safety, teamwork and productivity
Stimulate trade show traffic
Cultivate goodwill in the community
Apologize for a lapse in service
Numerous case studies document the effectiveness of promotional products. One fast-food restaurant’s investment of $181 in promotional products resulted in more than $1200 increase in food sales. One study found that promotional products increase the response to direct mail up to 75%.
PPAI has released the 2003 sales figures showing what types of products were ordered:
Power Of Promotional Products Revealed In New Study
A survey recently conducted for PPAI by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing mix.
The survey, Promotional Products – Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, was conducted by interviewing business travelers at DFW Airport. More than 71 percent of travelers indicated they had received at least one promotional product in the last 12 months.
The study also showed that respondents’ ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent).
Highlights from the study will be featured in the January 2005 issue of PPB.
The 80-page survey report will be available after November 8 in the PPAI Bookstore for $25 for PPAI members and $40 for nonmembers. Pre-orders will be accepted. E-mailBookstore@ppa.org or call June Peters at 972-258-3087. Ask for item number RS8031
1000’s of Marketing Ideas: Check out what kind of promotional products companies use in their business.
Prime Time Print
For a quote today on your customized products call us at 231-736-4317!
Prime Time Print is your company for customized prints of a wide range of products for personal or business needs. We offer distributor pricing for the services that keep you competitive in the business world or to light up the day of loved ones on special occasions such as weddings, birthdays and anniversaries.
We offer personalized products in multi-item packaged deals as well as individual items. Our services are designed mid-to-large businesses, groups/organizations, fund-raisers, and special occasions.
Special Holiday items!! Christmas specials
We also cater to families with products for birthdays, weddings, graduations, and school functions with quantities as low as 24 items and up.
We keep our prices low and our selection high, as well as offering selling oportunities with our pre-made products and business packages.
Personalized Shot Glasses Imprinting Prices
Shot Glasses and Shot Glass Imprinting is our Specialty…… it is our only business and we give it all our attention. We craft Beautifully Imprinted Shot Glasses at prices that are unusually low for such high quality Custom Products. All our Imprinting is done using the Kiln Fired Decal Application Process, which is the best imprinting process you can use for Glassware.